As every fifth grader with a Hasselblad knows, getting the exposure right is not as easy as making a viral video of your cat. But by learning some basic principles, you can expose like a pro in just a few short years.
There is a well know method known in some circles as the golden triangle, which is not to be confused with Asia’s main opium producing area. The golden, or exposure triangle as it’s also called, is using the ISO, aperture, and shutter speed in the right combination to produce the results that you want.
Histograms can also be helpful, but like speed limit signs they are only a suggestion. The best way to learn exposure as well as other basics like metering, aspect ratio and composition is to practice.
Occasionally you may slightly overexpose a photo of something, maybe a horse and buggy in a Walmart parking lot, and realize that the effect is more interesting than all the other shots that have histograms like the Himalayas.
Play with the contrast in post processing, convert to black and white, and give it a title that suggests surrealism. Then, as if that isn’t enough, throw in a quote from Alfred Stieglitz such as: “In photography there is a reality so subtle that it becomes more real than reality.”
Once you master exposure, practice photographing clouds and call them equivalents.